The Most Significant 2018 Super Bowl Ads

February 9, 2018

Last year I took some time to review the advertisements in the Super Bowl.  We saw that after a particularly divisive election many of the advertisements took on a particularly political tone.  Would the same happen this year in the wake of #metoo?  Or would advertisers tone down the social commentary and aim more for brand building and light humor?  Weirdly enough I mentioned 2004’s “wardrobe malfunction” in my introduction…

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The Most Significant 2017 Super Bowl Ads

February 9, 2017

The Super Bowl is an annual spectacle of brute force, finesse, strategy and, of course, marketing.  For many Americans, the actual game of gridiron is second fiddle to the extravaganzas at the periphery.  Since at least 2004, when we had the infamous “wardrobe malfunction,” the Super Bowl halftime show has been as big a deal as the game itself.  For even longer, the Super Bowl has been precious advertising time….

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