The Most Significant Commercials from Super Bowl LV

June 3, 2021

In the longest running feature on site, I have analyzed the commercials for every Super Bowl for the past several years, and I’m back again for the 2021 edition. But the results of this year’s analysis has me wondering if I’ll be back again in 2022 for Super Bowl LVI. I may be getting ahead of myself a little, though, so let’s get down to basisc. Every year I start…

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Super Bowl LIV – The Most Significant Commercials

February 3, 2020

2020 marks the fourth anniversary of my Super Bowl commercial recap blog post here at Rampant Discourse. With four years down, we’ve rotated around through all of the hosting channels, NBC, ABC and for both 2020 and 2017, FOX. Having run this blog for a number of years now, I’ve gotten familiar with the trends. Every year has its own trends, but the generic trends of Super Bowl ads on…

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The Most Significant 2018 Super Bowl Ads

February 9, 2018

Last year I took some time to review the advertisements in the Super Bowl.  We saw that after a particularly divisive election many of the advertisements took on a particularly political tone.  Would the same happen this year in the wake of #metoo?  Or would advertisers tone down the social commentary and aim more for brand building and light humor?  Weirdly enough I mentioned 2004’s “wardrobe malfunction” in my introduction…

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The Most Significant 2017 Super Bowl Ads

February 9, 2017

The Super Bowl is an annual spectacle of brute force, finesse, strategy and, of course, marketing.  For many Americans, the actual game of gridiron is second fiddle to the extravaganzas at the periphery.  Since at least 2004, when we had the infamous “wardrobe malfunction,” the Super Bowl halftime show has been as big a deal as the game itself.  For even longer, the Super Bowl has been precious advertising time….

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